Deliverability services
Ensure your emails really do reach their destination
Publicare > Our Services > Contact Acquisition and Contact Management > Email Deliverability Services
Marketers love their emails. They invest considerable energy in email design, concept development, and wording. However, they tend to pay less attention to the fact that around 30% of emails – and these are legitimate ones – never arrive in subscribers’ inboxes, even if they are sent using professional tools. Some get caught in spam filters, for example, while others are weeded out by mail servers.
Poor deliverability translates into lost opportunities for campaigns. KPIs are diluted by emails that do not generate clicks and conversions. But that’s not all: At best, confirmation and transaction emails that never arrive are a hassle. And at worst, they lead to shopping cart abandonment and dissatisfied customers.
Yet, such problems can be remedied with a fraction of a company’s email marketing budget: Email Deliverability Services from Publicare maximize the inbox placement of your emails. Publicare Email Delivery Monitor gives you sound analysis data to track your success, while our Publicare Email Delivery Guide provides a more in-depth evaluation and consulting.
Your deliverability full-service package
As always, step one is the analysis: With the help of seed lists, monitoring tools record how often emails arrive at the individual providers, identify whether your sending IP addresses are blocklisted, detect anomalies concerning content and suspicious links, and lots more. The success of email marketing hinges on what you do about this analysis – that is, what action you then take. What does it mean, for instance, if my emails get delivered to Gmail addresses but are blocked by 1&1? And what can I do about it?
Systematically improve deliverability
Publicare offers an individual solution that combines analysis and consulting in a full-service package: Publicare Email Delivery Guide. Experienced consultants get together with you and work out how to improve the deliverability of your emails. Monitoring with Publicare Email Delivery Monitor is the basis for gaining a comprehensive picture of technical deliverability. Email authentication plays an important role here, for example. Not only is it essential for inbox placement, it also protects your brand and reputation from misuse on the Internet. In addition, our deliverability consultants examine other aspects of your email marketing, such as campaign frequency and content, target groups, and response rates. This way, we identify causes, effects, and interdependencies – and develop a holistic solution to meet your complex challenges.
Publicare Email Delivery Guide – our services:
Technical check
Check of all configurations and dimensions relevant to delivery, for example:
- Delivery monitoring for the most important ISPs
- Spam filter tests
- Sender authentication (SPF, DKIM, DMARC), including domain alignment
- Mail server configuration
- IP reputation and blocklists/allowlists
- Check of the link and image domains
Content check
Content check using best practices to determine whether your emails are set up for optimal deliverability, for example:
- Email size
- Length of subject line
- Critical wording
- Text to HTML ratio
- Potential phishing links
- List unsubscribe
All-inclusive deliverability service
We assign you a dedicated and skilled consultant who monitors and scrupulously analyzes the deliverability of your emails and identifies weaknesses.
You and your consultant devise solutions to improve the deliverability of your marketing, service, and transaction emails, and hold regular review meetings. In the review meetings, you not only examine the monitoring results, but you also discuss campaign-specific and audience-specific recommendations. Acute pain points are, of course, communicated immediately.
Who can benefit from Publicare Email Delivery Guide?
If you answer one or more of these questions with “yes,” we should talk:
- Do you send advertising and/or transaction emails and do you want to ensure that they actually make it to your recipients’ inboxes?
- Do you send emails from your own dedicated IPs, which makes you responsible for their reputation?
- Do you send emails from self-hosted solutions, which makes you responsible for their configuration?
- Are you unsure about the deliverability of your emails or have you already identified deliverability problems?
- Do you lack the human resources or expertise to not only analyze deliverability in detail but also to act accordingly?
Continuously monitor deliverability
With Publicare Email Delivery Monitor, you get an objective data basis that tells you about the deliverability of your messages.
You can find out yourself where your emails are landing, even before you start an email campaign or set up an email series – and you can keep a constant eye on delivery rates, so that you can react in time.
Depending on your needs, the monitoring tool is available in various editions with individual access. You’re welcome to book optional consulting services at any time.
Publicare Email Delivery Monitor – features at a glance::
ISP delivery check
SpamAssassin spam filter test
Sender authentication and brand protection
Mail server configuration
IP monitoring: blocklists and reputation
Content check
Alerts
Deliverability consulting
Publicare Email Delivery Monitor – Editionen und Preise:
Basic
20 email tests/month
100 IPs
ISP delivery check
SpamAssassin spamfilter chek
Sender authentication and brand protection
Mailserver configuration
IP monitoring: blocklists and reputation
Content check
PDF/CSV exports
Premium
s. Basic Edition
and:
20 50 email tests/month
Alerts
Enterprise
s. Basic Edition,
and:
20 250 email tests/month
Alerts
Consulting
s. Basic Edition,
and:
20 250 email tests/month
Alerts
2h consulting per month
Contract duration is either three or 12 months. All prices quoted are subject to statutory sales tax/VAT. There is a one-time charge of €130 to set up a Publicare Email Delivery Monitor account. Consulting can be booked as an option with any of the editions.
* When you book a 12-month contract with us, you receive a 20% discount on the listed three-month price.
- Publicare Email Delivery Guide
-
Your deliverability full-service package
As always, step one is the analysis: With the help of seed lists, monitoring tools record how often emails arrive at the individual providers, identify whether your sending IP addresses are blocklisted, detect anomalies concerning content and suspicious links, and lots more. The success of email marketing hinges on what you do about this analysis – that is, what action you then take. What does it mean, for instance, if my emails get delivered to Gmail addresses but are blocked by 1&1? And what can I do about it?
Systematically improve deliverability
Publicare offers an individual solution that combines analysis and consulting in a full-service package: Publicare Email Delivery Guide. Experienced consultants get together with you and work out how to improve the deliverability of your emails. Monitoring with Publicare Email Delivery Monitor is the basis for gaining a comprehensive picture of technical deliverability. Email authentication plays an important role here, for example. Not only is it essential for inbox placement, it also protects your brand and reputation from misuse on the Internet. In addition, our deliverability consultants examine other aspects of your email marketing, such as campaign frequency and content, target groups, and response rates. This way, we identify causes, effects, and interdependencies – and develop a holistic solution to meet your complex challenges.
Publicare Email Delivery Guide – our services:
Technical check
Check of all configurations and dimensions relevant to delivery, for example:
- Delivery monitoring for the most important ISPs
- Spam filter tests
- Sender authentication (SPF, DKIM, DMARC), including domain alignment
- Mail server configuration
- IP reputation and blocklists/allowlists
- Check of the link and image domains
Content check
Content check using best practices to determine whether your emails are set up for optimal deliverability, for example:
- Email size
- Length of subject line
- Critical wording
- Text to HTML ratio
- Potential phishing links
- List unsubscribe
All-inclusive deliverability service
We assign you a dedicated and skilled consultant who monitors and scrupulously analyzes the deliverability of your emails and identifies weaknesses.
You and your consultant devise solutions to improve the deliverability of your marketing, service, and transaction emails, and hold regular review meetings. In the review meetings, you not only examine the monitoring results, but you also discuss campaign-specific and audience-specific recommendations. Acute pain points are, of course, communicated immediately.Who can benefit from Publicare Email Delivery Guide?
If you answer one or more of these questions with “yes,” we should talk:
- Do you send advertising and/or transaction emails and do you want to ensure that they actually make it to your recipients’ inboxes?
- Do you send emails from your own dedicated IPs, which makes you responsible for their reputation?
- Do you send emails from self-hosted solutions, which makes you responsible for their configuration?
- Are you unsure about the deliverability of your emails or have you already identified deliverability problems?
- Do you lack the human resources or expertise to not only analyze deliverability in detail but also to act accordingly?
- Publicare Email Delivery Monitor
-
Continuously monitor deliverability
With Publicare Email Delivery Monitor, you get an objective data basis that tells you about the deliverability of your messages.
You can find out yourself where your emails are landing, even before you start an email campaign or set up an email series – and you can keep a constant eye on delivery rates, so that you can react in time.
Depending on your needs, the monitoring tool is available in various editions with individual access. You’re welcome to book optional consulting services at any time.
Publicare Email Delivery Monitor – features at a glance::
ISP delivery check
Real-time reports show where your emails finish up with the most important Internet service providers and webmail providers: in the inbox, spam folder, or promotions tab – or maybe they are blocked completely.SpamAssassin spam filter test
Get an insight into the SpamAssassin scoring system, which examines emails and gives scores using many different criteria to ultimately decide whether an email is delivered or not.Sender authentication and brand protection
Email authentication verifies whether the sender is actually the person they claim to be. Check the most important authentication standards SPF and DKIM and ensure that DMARC, including domain alignment, is set correctly.Mail server configuration
Publicare Email Delivery Monitor identifies problematic mail server settings that can cause emails to be rejected.IP monitoring: blocklists and reputation
The IP trend monitoring feature gives you a clear and quick overview of where you have been blocklisted and tells you your sender score over the past 30 days.Content check
Are your emails structured for optimal deliverability? We check various criteria, including email size, critical wording, the text version, the text to HTML ratio, links, and much more.Alerts
Immediately after your emails are sent, you receive notifications with the delivery results or alerts with warnings and error messages if the results require your attention (not included in the Basic Edition).Deliverability consulting
On request, we provide individual consulting by our team of experienced deliverability consultants, who are happy to advise you personally on deliverability issues as well as propose and implement solutions to your problems.Publicare Email Delivery Monitor – Editionen und Preise:
-20%*Basic
€ 329 /pro Quartal20 email tests/month
100 IPs
ISP delivery check
SpamAssassin spamfilter chek
Sender authentication and brand protection
Mailserver configuration
IP monitoring: blocklists and reputation
Content check
PDF/CSV exports-20%*Premium
€ 419 /pro Quartals. Basic Edition
and:
2050 email tests/month
Alerts-20%*Enterprise
€ 929 /pro Quartals. Basic Edition,
and:
20250 email tests/month
Alerts-20%*Consulting
€ 1.699 /pro Quartals. Basic Edition,
and:
20250 email tests/month
Alerts
2h consulting per monthContract duration is either three or 12 months. All prices quoted are subject to statutory sales tax/VAT. There is a one-time charge of €130 to set up a Publicare Email Delivery Monitor account. Consulting can be booked as an option with any of the editions.
* When you book a 12-month contract with us, you receive a 20% discount on the listed three-month price.
Publicare List Cleaning Services
The quality of contact data also influences deliverability. The proportion of invalid email addresses in your lists is an important factor in how major international and German ISPs such as GMX, WEB.DE, and Gmail rate your sender reputation. And don’t forget that spam traps, honey pots, and fake email addresses can find their way into your lists, too. We can clean your lists either as a one-time service or automatically within the framework of registration processes.