Consulting, implementation, training and support

Expertise for a successful Bloomreach setup

Do you want to expand your data-driven omnichannel marketing with Bloomreach? We ensure a smooth platform transition and make sure that Bloomreach Engagement is optimised to meet your individual business requirements. We define the optimal approach together with you, set up your Bloomreach account and prepare you for a direct start into omnichannel marketing. Our service includes:

• Conducting a discovery workshop to understand your specific requirements.
• Design and implementation of a customised Bloomreach setup that covers your system and business requirements (use cases, events, shipping and deliverability settings, tracking) & definition of the MVP.
• Design and implementation of the data model incl. connection of the source and target systems (shop, CRM, CMS, ERP, BI)
• Setting up the customer data engine (account and client structure)
• Cross-channel and third-party data integration, data migration & key management, configuration of data & ID structure & user identification
• Creation of templates and content blocks that are optimised for the respective channel
• Integration of product catalogues and sales data
• Setting up GDPR-compliant, channel-specific consent management incl. log-in and log-out functionalities
• Setting up scenarios to control automated, cross-channel communication channels (including email, AppPush, WhatsApp, SMS, direct mailings, web and app personalisation)
• Implementation of automated customer lifecycle journeys
• Training and best practices for your team to optimise use of the platform
• IP warm-up, testing and go-live

Integration of data and content from your systems

Would you like to seamlessly connect your existing system landscape such as ERP, CRM, CMS or shop systems to the Bloomreach Customer Data Platform (CDP)? As an experienced implementation partner, we ensure the smooth integration of your customer and product data into Bloomreach’s Customer Data Engine and automate your data exchange processes. This allows you to use your data optimally for your campaigns, automation and personalisation on all channels.

All-round service for your multichannel campaigns

Do you lack the resources to leverage the full potential of Bloomreach Engagement? As a full-service marketing agency, we support you from the creation of concepts, artwork and copy through to the implementation and testing of your cross-channel campaigns. Our services include:

• Best practice consulting to identify potential and maximise campaign success
• Development of cross-channel campaign strategies
• Concept and content planning
• Writing content and creating visuals
• Personalisation and segmentation for targeted communication
• Technical implementation and automation of your marketing scenarios: web, email, social media ads, WhatsApp, in-app messaging, SMS, WebPush and direct mail (e.g. via optilyz)
• Comprehensive analyses and optimisations for the continuous improvement of your campaigns

Use our Bloomreach template service to develop customised email templates that are perfectly tailored to your needs. Our offer includes:

• Programming and design from a single source
• Templates that support your business goals and are future-proof
• Best practices for maximum performance in all relevant email clients. Responsive, dark mode optimised and (as far as possible!) barrier-free
• Consideration of your campaign production processes and internal task allocations
• Training your employees and providing insider tips and tricks

Bloomreach Support & Consulting

Our team is at your side whenever you need support in using Bloomreach Engagement. Our comprehensive support and consulting services include:

• Integration of data sources and target systems
• Setup and optimisation of webhooks and API calls
• Consultancy on topics such as deliverability and contact acquisition
• Planning and implementation of automations and transactional emails
• Best practice consulting and training for Bloomreach users